ZUJI is a B2C e-commerce transaction broker which operates in the virtual world. It acts as an agent providing a choice of more than 400 airlines, 60,000 hotels, and thousands of car hire, activities, attractions as well as travel insurance to travellers at affordable rate online.
Zuji is dedicated to bringing great value travel choices to travellers in Asia Pacific. It is also part of the Travelocity family of companies globally, and owned by Sabre Holdings, a world leader in travel commerce.
Their sister companies include:
• Travelocity.com (North America)
• Lastminute.com (Europe)
• Igougo
• Travelocity Business
• GetThere
• Sabre Travel network
For travellers, this global network of local teams and sites give ZUJI the ability to make close relationships with suppliers all over the world so as to achieve great deals.
For suppliers, this global network offers local, regional and global online distribution options, reaching multi-millions of travellers, who view around 60million site pages a month
Design & Features
ZUJI site is user-friendly with a clear layout, providing interested consumers with loads of information. Useful information are neatly categorise into few main tabs for customers' convenient direct access.
Free subscription of their weekly travel deals are available and easily spotted. Advertisements of great deals and the latest avaliable promotions are clearly organised and displayed in sections on their site.
Zuji is customer oriented where a "Customer Care" tab to heed customers' enquiries as well as displaying the latest travel alert information. Another tab will be "Travel Extras" displaying currency converting service, VISA information.
SECURITY
Zuji has a security policy, in order to give consumers full confidence when doing transactions online. 
They will have highly secure security methods, in addition they has a team who regularly countercheck credit card purchases to verify their authenticity and ensure that the credit cards have not been used for making unauthorised purchases. Furthermore, Zuji is a licensee of Truste privacy program. Hence, this made the consumers feel safe in doing transactions at their website.
Strengths:
- It appears on various search engines as the top 10 results for “travel agency”.
- Comparison of prices and reviews of different hotels and airlines packages are available and could be done easily without having to switch between window page.
- Currency converter is at hand for international consumers.
- User friendly layout as it is organised
- It is as good as and comparable to viewing the main provider's official webpage.
Eg. Summary of facilities and the type of payment accepted by the hotel are shown to the consumers.
Eg. Map of the hotel is too available for consumer to locate the hotel. - Huge variety of different choices of hotels, airlines at affordable price and packages.
- As it is a virtual business online, it's always readily available for consumers at all times.
Limitations:
- Does not show value added activities as compared to the main provider
Eg. “How to get there” function: Free shuttle bus services are provided at the main providers’ site. - It might not be up to date.
- Not as detailed as the main provider
E.g. The picture of the hotel rooms are shown online but it’s not available on Zuji other than just the price of the room.
Conclusion
Overall, Zuji had been a successful e-transaction broker, providing lots of information about the hotels, airlines, activities, etc for consumers to compare and also being user-friendly, consumers could easily find their answers to their queries through the customer care section. Voted as the best online travel agent in Asia Pacific helped them gained more consumers in having more confidence in doing transactions at their website.
